I hold a B.S. in Mass Communication with a concentration in Public Relations and Advertising, and I am currently pursuing a Master’s degree in Media Management at the University of Miami.
My work sits at the intersection of marketing, strategy, and storytelling. I help brands understand who they are, who they speak to, and how they show up in the market.
Grounded in research, I study markets, competitors, and audiences to define clear brand personalities and positioning, translating insight into intentional, human marketing strategies.
Over the years, I’ve worked across brand storytelling, editorial projects, and tailored marketing strategies, adapting each approach to the needs of the brand rather than forcing a formula.
I also dedicate part of my work to research, with a focus on artificial intelligence and its impact on society and the creative industries. This perspective allows me to anticipate shifts in behavior, culture, and communication, and to design strategies that are not only creative, but thoughtful and forward looking.
If you’re looking for marketing that is considered, research informed, and built with long term vision, I’d love to collaborate.
