At Frost Music Live, the concert production organization of the University of Miami, one of the biggest challenges was balancing creativity with strict university brand guidelines. The goal was to design visuals that felt vibrant and compelling enough to sell tickets while staying within the university’s branding standards.

I developed and executed specialized marketing campaigns for each concert, designed the season brochure distributed across Miami, and strengthened the brand’s digital presence through social media, email marketing, and community partnerships. The broader mission was to expand Frost Music Live’s recognition across Florida, connect with new audiences in Miami’s cultural scene, and enhance the overall concert experience through storytelling and design.