How did it all begin?
Fun fact about me: I’m curious. I have a constant hunger to learn and keep my curiosity
alive. I love researching, questioning, rethinking, reflecting, and forming my own theories
based on my experiences. That quality is a big part of who I am.
Abro El Foro
Like everyone else, I have my life mission. I’ve been fortunate to know it from a young age:
To teach what I’ve learned.
It all started during the pandemic..there was so much news circulating, so much sensationalist information, and people locked inside their homes, worried. I thought, why not create a social media space where I can share my reflections, news, and invite people to debate and awaken curiosity and joy amidst so much suffering?
And that’s how “Abro El Foro” was born.
Vapiano
A very challenging yet exciting project: the reopening of Vapiano Miami, a multinational restaurant chain that was relaunching in the city after years of being closed, now with a brand-new concept.
There were three main goals: communicate that Vapiano had reopened, educate people unfamiliar with the brand about who we are, and sell this new concept.
I organized the grand opening event, created menus, built an Instagram account from under 100 followers, ran in-person campaigns, launched promotions... It was an exciting year.
The Law For All
A Florida-based law firm with very little online presence and no clear brand personality.
Objectives: Position it as a brand that educates its clients, create monthly blog content aligned with the brand’s mission to inform, design strategic plans, build an online presence, design brochures, communicate their services and identity on the website, update photos, network locally, and establish visual consistency on social media.
University of Miami -
Frost Music Live
Frost Music Live is a concert series presented by the Frost School of Music at the University of Miami, located in Coral Gables, Florida. It is designed to offer diverse musical entertainment to the South Florida community.
Goals: Gain recognition in Florida, develop a specialized marketing campaign for each concert, enter the Miami market, provide an excellent customer experience, build strategic partnerships with companies that have potential audiences, enhance social media strategy, and create a comprehensive season brochure to be distributed throughout Miami.
