The relaunch of Vapiano Miami, a multinational restaurant chain reopening in the city with a fresh new concept after years of closure.

Our main goals were clear:

1. Reconnect with former customers and announce the reopening.

2. Introduce the brand to new audiences.

3. Promote the updated dining concept.

I organized the grand reopening event, created all marketing materials including menus, managed social media and digital campaigns, and ran Google Ads. I grew the restaurant’s Instagram account from under 100 followers to over 5,000 within eight months, built partnerships with nearby businesses, and launched successful in-person promotions to position Vapiano as one of Brickell’s favorite dining spots.